A leader with emotional intelligence fosters a positive and collaborative work environment by understanding and managing their own emotions while empathising with others. This ability builds trust, improves communication, and enhances team morale. As a result, team members feel valued and motivated, leading to higher performance and stronger overall cohesion.
Head of Merchandising, Production Planning, Warehouse & Logistics (Ex-Im)
Choi & Shins Vietnam – Thanh Hoa/My Tho, Vietnam (Manufacturing / Outsourcing)
Sep 2018 – Present
💼 Scope: Leading factory and supply chain operations for a $30 M annual apparel business supporting global brands.
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Drove a 99% OTIF (On-Time In-Full) shipping rate for US retailers.
Led ERP/MES digital transformation, improving operational visibility and control.
Negotiated multi-year material contracts, cutting spend by 10%.
Managed launch of 250+ styles annually with fiber-to-fabric costing for profitable execution.
Business Development Manager
Saigon 3 Joint Stock Company – Ho Chi Minh, Vietnam (Manufacturing)
Nov 2017 – Aug 2018
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Drove growth through new client acquisition and market diversification.
Enhanced profitability via innovative sourcing and cost optimization.
Introduced new fabric and accessory lines aligned with global trends.
Merchandising (PPC) Manager
Singworld Lanka (Pvt) Ltd – Aluthgama, Sri Lanka (Manufacturing)
Feb 2015 – Jun 2017
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Strengthened EU customer relationships through dependable delivery performance.
Led production planning and procurement teams to achieve on-time factory execution.
Developed new product lines improving customer satisfaction and sales.
Strategic Business Department Manager
Vietsun Int. Corp – Ho Chi Minh, Vietnam (Manufacturing)
Nov 2014 – Jan 2015
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Enforced Time & Action calendars for global accounts, accelerating delivery cycles.
Directed key customer accounts and product development initiatives.
Merchandising Manager
Saitex International Dong Nai – Bien Hoa, Vietnam (Manufacturing / Laundry / Outsourcing)
Oct 2013 – Oct 2014
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Managed procurement and production for regional operations.
Oversaw global customer accounts (LA, EU, USA).
Developed brand-specific product solutions ensuring quality and efficiency.
Senior Merchandiser
Lucretia Apparel Industries Ltd – Sri Lanka / Vietnam (Buying Office / Outsourcing / Laundry)
Jun 2004 – Jun 2012
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Managed end-to-end accounts for JC Penney, Levi’s, and Elbeco across multi-country operations.
Coordinated product development and execution for diverse markets.
Project Summary
Take lead for MES (Manufacturing Execution System) Training and Live testing process prior to apply system for the whole Factory Operation - Choi & Shins 2023~to date 💻
Order Detail Verification
Production Plan Registration
Sample Process management - Development/Bulk
Warehouse Material Management from Reciving until Issuance to Cutting
Cutting Plan Registration and Cutting process until Issuance to Line
Production real time updates
Quality data real time update
Packing and dispatching real time update
Localization of Job Functions - Choi & Shins 2020~to date 👨💻🤝
Localizing job functions of Korea HQ to factory front end team.
Completed in 2023
Transformation CMPH Handling model to FOB Handling Model - Choi & Shins 2019~to date 📈
Training and regular Assesment for Staffs on below areas
*Direct customer communications
*Material Sourcing/Development based on specifications
*Sample Development Process
*Costing
*Procurement
ERP Training and Implementation - Choi & Shins 2019~to date 💻
Training Internal Departments how to use specific Modules
Power User for MS Vina
Design and Build New themed Showroom - Saigon 3 JSC 2018 💭
Designed the Showroom
Building Material Selection
Implement the project for construction/renovation
Developing/Preparation of washed collection and arrangement of Showroom
ERP Development and Implementation - Saitex International Vietnam 2013~2014 💻
Worked with the IT team to build individual Modules of the homebrewed ERP system
ERP Live Testing
Integration and training teams
Develop a new Business Category (Uniforms) - Lucretia Apparel Industries 2008~2012 🆕📈
Developed products for ELBECO, a leading uniform supplier for Security personnel. Developments done in Sri Lanka
Handled production and shipped from CO - Vietnam
(Co-Project with Sourcing Manager)